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Bloggers, Google Owns You
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So I was just checking out a post over at Problogger, regarding the Google Blogsearch patent application. No time now to comment on the whole thing, but here’s a summary of how Google determines blogrank:
[0037] Positive indicators as to the quality of the blog document may be identified (act 620). Such indicators may include a popularity of the blog document, an implied popularity of the blog document, the existence of the blog document in blogrolls, the existence of the blog document in a high quality blogroll, tagging of the blog document, references to the blog document by other sources, and a pagerank of the blog document. It will be appreciated that other indicators may also be used.
Break it down …
- Feed Readership - as determined by how many people using Google Reader are subscribed to your blog. Google Reader is the most popular feed reader, with an estimated 30%+ share of the newsreader market.
- Clicks - as determined by how many people visit your site as a result of a Google search
- Blogrolls - Google counts how many blogrolls you’re on, and uses this as an indicator of the quality of your blog. Other factors in this are the quality of the blogroll (does it link to all A-listers or all C-listers?) and the quality of the site (as determined by these indicators)
- Social Bookmarking / Tagging - shared bookmarks (such as Del.icio.us) allows Google to determine readers’ interest in your blog.
Ok I’m gonna break the list for this next one, to give you a chance to prepare yourselves
Ready?
Ok.
[0044] References to the blog document by other sources may be a positive indication of the quality of the blog document. For example, content of emails or chat transcripts can contain URLs of blog documents. Email or chat discussions that include references to the blog document is a positive indicator of the quality of the blog document. (emphasis added)
- Email / Chat - Google is watching for URLs in your gmail / Google chat. Of course, you had to know this already, since you can’t open a gmail item without getting a bunch of contextual advertising alongside. But, you have to at least feign shock and outrage that they’re monitoring your conversations.
You can get analysis on all this at the original Problogger post, How Google Blogsearch ranks your Posts… In their own words!
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April 19, 2007 at 1:12 pm
Yup, they own me.
April 19, 2007 at 1:27 pm
They own me pretty good too.
April 25, 2007 at 5:49 am
On the other hand, Google hasn’t YET revealed itself to be as evil as the MicroBeast (TM) in its anti-competitive behavior. But its coming.
Regardless, Google is doing a better job on scraper spam than any of the others, although that’s as likely because they have the resources to fight it. And those algorithms all do a reasonable job at identifying content creators and ranking them.
April 25, 2007 at 5:41 pm
Chetly, you’re right, Google is very good at what they do. Just as M$ did more than any other company to get PCs in the home, Google has done more than any other company to help people find what they’re looking for online. And soon Google will probably have the same kind of legal troubles as M$.
(of course if you assure a congressman that his name will be google-bombed with something like a porn site, you might not get investigated so quickly …)
First M$. Then Google. I am trying to predict who will be next, so I can buy that stock right away.
April 28, 2007 at 7:09 am
Update: Google unseats Microsoft as world’s most powerful brand …
“Google, with a brand value of $66.4 billion, has unseated Microsoft as the world’s most powerful brand, according to an annual ranking by UK research firm Millward Brown Optimor. The search engine’s brand value increased by 77 percent since last year and is followed closely by General Electric at $61.8 billion. Microsoft is a distant third at $54.9 billion and Coca-Cola at $44.1 billion.”
From http://www.901am.com/2007/google-unseats-microsoft-as-worlds-most-powerful-brand.html
This is a little weird for me. When I worked for Coca-Cola, we had the #1 brand recognition in the world. We were unseated by Campbell’s Soup, though … in 1996 or 1997 I think.